We have been working with one of the pilot groups, TRAK Sheffield to look at their marketing and promotion. As a quick fix to respond to this we have set up a blog at http://www.traksheffield.blogspot.com/
It is aimed at providing current information about workshops, events and activities, as well as contact and membership details.
Along with this they are about to launch their new brochure to promote the amazing actitivites that they undertake.
So check out their blog and leave a comment.
Monday, May 24, 2010
Tuesday, May 4, 2010
A CHANGING OF THE GUARDS
A changing of the guards, or perhaps a little respite, seems to be on the minds of social enterprise stalwarts as they herald in the young social entrepreneurs through the development of networks, enterprises and skills building activities.
Many are represented at the Conference including SAGE, a global movement that engages high school students in developing social enterprises. It’s mission?
To help create the next generation of entrepreneurial leaders whose innovations and social enterprises address our world’s major unmet needs.
Many are represented at the Conference including SAGE, a global movement that engages high school students in developing social enterprises. It’s mission?
To help create the next generation of entrepreneurial leaders whose innovations and social enterprises address our world’s major unmet needs.
Wrapping Up...
It’s been an intense, but rewarding two days at the 2010 World Social Enterprise Conference and Summit. Practitioners from across the globe have shared their stories and provided valuable insight into the world of establishing, maintaining and building business ventures that traverse a range of social issues.
The thirst for more is clear. More knowledge, more support, more understanding and more enterprising and innovative approaches to dealing with the world’s problems.
Key note speakers Chip Heath and Dan Pallotta inspired, ignited debate and provided insight into the broader philosophical discussion of how we see change and charities. While neither Chip nor Dan show signs of letting up, a changing of the guards, or perhaps a little respite, seemed to be on the minds of social enterprise stalwarts as they heralded in the young social entrepreneurs through the development of networks, enterprises and skills building activities.
The thirst for more is clear. More knowledge, more support, more understanding and more enterprising and innovative approaches to dealing with the world’s problems.
Key note speakers Chip Heath and Dan Pallotta inspired, ignited debate and provided insight into the broader philosophical discussion of how we see change and charities. While neither Chip nor Dan show signs of letting up, a changing of the guards, or perhaps a little respite, seemed to be on the minds of social enterprise stalwarts as they heralded in the young social entrepreneurs through the development of networks, enterprises and skills building activities.
Wednesday, April 28, 2010
Social Enterprise Stories
I am settled into my digs in San Francisco and learning a great deal from delegates of the Social Enterprise World Forum.
Read some of my blogs by going to SAN FRANCISCO STORIES
Read some of my blogs by going to SAN FRANCISCO STORIES
Sunday, April 11, 2010
San Francisco - here we come!
I will be winging my way to California in 13 days to become the official blogger for the Social Enterprise World Summit in San Francisco. This forum attracts social and financial entrepreneurs from around the world who are working with some of the most disadvantaged communities.
Stay in touch during this time by going to the blog at www.sea-alliance.blogspot.com or check in on our Branching Out blog.
This is a fantastic opportunity to ask the experts about how the arts and creative industries can become more enterprising and see first hand some of the innovative approaches in the many arts initiatives in the city.
Check out San Francisco stories
Stay in touch during this time by going to the blog at www.sea-alliance.blogspot.com or check in on our Branching Out blog.
This is a fantastic opportunity to ask the experts about how the arts and creative industries can become more enterprising and see first hand some of the innovative approaches in the many arts initiatives in the city.
Check out San Francisco stories
'An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for lack of an audience, close after a week. Similarly, an idea will not move from the fringes to the mainstream simply because it is good; it must be skilfully marketed before it will actually shift people’s perceptions and behaviour', from How to Change the World by David Bornstein.
If you want to learn more about Social Enterprise and see it in action this is a good read. Bornstein combines his personal experiences of these amazing enterprises with reflection about how social enterprise principles can work.
If you want to learn more about Social Enterprise and see it in action this is a good read. Bornstein combines his personal experiences of these amazing enterprises with reflection about how social enterprise principles can work.
Wednesday, February 24, 2010
Excerpt from Sirolli website-interview online
Before he explains his methodology, Sirolli insists I understand the idea at its core: A successful business requires three essential components—product, marketing and financial management—and no single human being is capable of delivering all three with equal passion and competence.
"The death of the entrepreneur is solitude," he says. "If you're alone in business, you'll die." This isn't some casual observation, but the core of his faith, what he has come to call "the trinity of management."
On the face of it, this idea doesn't strike one as particularly radical, but it goes against what Sirolli considers a pernicious but enduring myth: To start a successful business, you must be able to handle all three aspects yourself. Not one to shy away from absolutes, Sirolli lets me have it:
"Henry Ford, Walt Disney, Bill Gates: None of the greatest companies in America was started by one person! I've done the research. Not even one! It's always two, three, four people."
www.sirolli.com
"The death of the entrepreneur is solitude," he says. "If you're alone in business, you'll die." This isn't some casual observation, but the core of his faith, what he has come to call "the trinity of management."
On the face of it, this idea doesn't strike one as particularly radical, but it goes against what Sirolli considers a pernicious but enduring myth: To start a successful business, you must be able to handle all three aspects yourself. Not one to shy away from absolutes, Sirolli lets me have it:
"Henry Ford, Walt Disney, Bill Gates: None of the greatest companies in America was started by one person! I've done the research. Not even one! It's always two, three, four people."
www.sirolli.com
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