'An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for lack of an audience, close after a week. Similarly, an idea will not move from the fringes to the mainstream simply because it is good; it must be skilfully marketed before it will actually shift people’s perceptions and behaviour', from How to Change the World by David Bornstein.
If you want to learn more about Social Enterprise and see it in action this is a good read. Bornstein combines his personal experiences of these amazing enterprises with reflection about how social enterprise principles can work.
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