Before he explains his methodology, Sirolli insists I understand the idea at its core: A successful business requires three essential components—product, marketing and financial management—and no single human being is capable of delivering all three with equal passion and competence.
"The death of the entrepreneur is solitude," he says. "If you're alone in business, you'll die." This isn't some casual observation, but the core of his faith, what he has come to call "the trinity of management."
On the face of it, this idea doesn't strike one as particularly radical, but it goes against what Sirolli considers a pernicious but enduring myth: To start a successful business, you must be able to handle all three aspects yourself. Not one to shy away from absolutes, Sirolli lets me have it:
"Henry Ford, Walt Disney, Bill Gates: None of the greatest companies in America was started by one person! I've done the research. Not even one! It's always two, three, four people."
www.sirolli.com
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