MARKETING THE ARTS

MARKETING is such a crucial ingredient to successful enterprise development. This is a valuable tool for anyone within the arts interested in how marketing can help. Craft Victoriahttp://craft-victoria.blogspot.com/2011/06/craft-victoria-ceo-joe-pascoe-on-arts.html is an excellent example of a non profit organisation that has developed a multi-layered mechanism for showcasing art and craft. The store is a must see next time you are in Melbourne.